Tag Archive | blending
Zombies and The Lord’s Supper? You Bet!
Editor’s note: We believe in a God who actually chose to take on human flesh–and culture–in order to save. This intersection of Gospel and culture has always been a bit of a touchy subject, but one which, by definition, can not be avoided. As Lesslie Newbigin puts it, “there is no such thing as a […]
Night Vision Goggles and Blended Spaces
One of my favorite Super Bowl ads is also a good example not only of metaphor theory in advertising, but of a phenomenon called “mental space blending.” Gilles Fauconnier and Mark Turner developed the theory of cognitive blending in their book The Way We Think: Conceptual Blending and the Mind’s Hidden Complexities. For my money, I prefer […]
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