Metaphors in the Culture

The Brazilian Metaphor LIFE IS A BATTLE

The Brazilian Metaphor LIFE IS A BATTLE

Editor’s Note This article–the first by guest contributor Samuel Fuhrmann–is an excellent example of applying the metaphor theory proposed on this blog to both theology and culture. Samuel notices the way people talk (and think/evaluate/make decisions) in his Brazilian culture and uses these observations to think about how our theology can be preached and lived […]

Night Vision Goggles and Blended Spaces

Night Vision Goggles and Blended Spaces

One of my favorite Super Bowl ads is also a good example not only of metaphor theory in advertising, but of a phenomenon called “mental space blending.” Gilles Fauconnier and Mark Turner developed the theory of cognitive blending in their book The Way We Think: Conceptual Blending and the Mind’s Hidden Complexities.  For my money, I prefer […]

Smoking Kills (Don’t Be an Idiot!)

Smoking Kills (Don’t Be an Idiot!)

Metaphor works by mapping narrative inference structure from one domain of knowledge or experience to another. This kind of cross-domain mapping can of course be accomplished through words, but because metaphor is primarily a function of thought rather than language, we should expect to find the dynamics of metaphor not only in the things we […]

Outreach and Journey

Outreach and Journey

 Conceptual Metaphor in Speaking of Jesus, Part 3 Speaking of Jesus intends to move Christians beyond thinking of non-Christians as “the enemy” and of salvation as “crossing a boundary line;” instead, Medearis wants people not only to speak of, but also to follow Jesus. This view of the Christian faith—faith as following Jesus—inherently embodies a […]

Outreach and Containers

Outreach and Containers

Conceptual Metaphors in Speaking of Jesus, Part 2 In part 1 of this blog, we considered the conceptual metaphor ARGUMENT IS WAR in the book Speaking of Jesus: The Art of Not-Evangelism by Carl Medearis. This blog picks up where part 1 left off, with the discussion of a second conceptual metaphor that often guides our experience […]

Outreach and Warfare

Outreach and Warfare

Conceptual Metaphors in Speaking of Jesus, Part 1 Introduction The way we talk reflects the way we think. In fact, for contemporary metaphor theory, metaphor is primarily a function of thought and perception, and only secondarily a matter of words or language. In significant and ubiquitous ways, we live our lives in terms of metaphor. […]

He Will Make Straight Your Paths

He Will Make Straight Your Paths

The following is a manuscript of a wedding sermon. I never really looked at it once the service got going, and there are a few things in the manuscript that are much rougher than I would like. But this sermon does connect the lives and history of the hearers with the biblical text and intentionally […]